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Privacy Notice & Cookies

Privacy Notice - May 15th 2018


This privacy notice discloses the privacy practices for

This privacy notice applies solely to information collected by this website. It will notify you of the following:

  • What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.

  • What choices are available to you regarding the use of your data.

  • The security procedures in place to protect the misuse of your information.

  • How you can correct any inaccuracies in the information.

What personal data do we collect and why?

We collect your personal data when you place an order, call us, sign up for our marketing communications, browse our website or use the other services offered by our website. The data we collect includes details you provide to us, such as your given name and surname and your shipping and billing addresses. We use this data to:

  • Take your orders, process your payments and deliver the items you have purchased;

  • Provide any additional services you have requested, such as our marketing communications;

  • Provide you with help and assistance;

  • Personalise your visit to the website and ensure that content from our site is presented in the most effective manner for you and for your computer.


Under the Law, we must have a valid legal basis to process your data. In most instances, we will process your data because we have a contract with you e.g. to send you information, deliver your purchases, send a gift voucher, or to provide you with other services you have requested. We will also use your personal data to send you sales and marketing communications that we believe may be of interest to you if we have your explicit consent for this activity, or if you are an existing customer where we have a legitimate interest in communicating with you. You can opt out of sales and marketing communications from us at any time.


Who will process your data?

Your personal data will be processed by First Impressions, as the data controllers, and may also be processed by other companies acting under our instructions.

We may also retain the services of external suppliers to help meet our business needs, such as couriers for deliveries and PayPal to process gift voucher payments, in order to carry out these services we may share your data with these suppliers. These suppliers have been chosen for their security, reliability and competence. They will process your data only under our instructions.

Who is the data controller?

Under the data protection law, the data controller is responsible for ensuring that your data is held securely, that you are given accurate information about how your data is used, and that your rights regarding your data are respected.

The First Impressions website is owned and run by First Impressions. For the purpose of the UK Data Protection Act 2018 and the General Data Protection Regulation 2016 (the Law), the data controllers for any personal data we hold about you are First Impressions, 263 Nether St, London N3 1PD.

How long do we keep your data?

We will not retain your personal data for longer than is necessary to fulfil the purposes for which you provided that personal data, unless the law permits or requires that we retain it for longer. The retention period varies depending on the purpose of the processing. For example, the data collected during your gift voucher purchase on our website are retained in accordance with local tax law (seven years in the UK), while the data used to send you our marketing communications are retained until you ask to be unsubscribed.


What are your rights regarding your personal data?

Under the Law, you have the right to:

  • Know what personal data of yours we are processing, where that data came from and how we are using that data;

  • Ask us to update, correct or supplement the data we hold about you;

  • Withdraw consent for processing for a specified purpose;

  • Ask us to delete or erase your data from our systems;

  • Limit or oppose our processing of your data;

  • Ask us to supply the personal data we hold about you in an easy readable electronic format, or transfer that data direct to a third party nominated by you.


You can exercise these rights at any time by emailing calling +44 (0)20 8346 8666 or writing to the Privacy Team at [Re: Privacy Compliance Officer] [263 Nether St, London N3 1PD]


If you believe that the processing of your personal data has been carried out unlawfully, you can file a complaint with the supervisory authority responsible for compliance with the rules on personal data protection in your jurisdiction. In the UK, the complaint should be presented to the Information Commissioner's Office (


This Privacy Policy may undergo changes and additions from time to time. Where possible we will inform you of any changes, but please check the contents periodically. The date of issue and version number are shown at the beginning of the notice.


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. Wherever we collect sensitive information (such as personal information and credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page.


While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.



We use "cookies" on this site. A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site.

Questions and Information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at email or by mail at First Impressions.

Re: Privacy Compliance Officer

263 Nether St, London N3 1PD

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